Is Your Business Fashion?
Do you have a passion for fashion? A passion for business and want to combine them naturally? Then this blog post will help you out – with my five top tips for fashion entrepreneurs.
Talking from experience, I know it isn’t easy or straightforward. There are many hours’ worth of work that has to be carried out which feels like it’s getting you nowhere. As things progress however you have got do deal with an online presence, dealing with customer and returns. Your marketing efforts in the first place to attract the. It’s a journey, but if you are ready. Dive in.
Become A Superstar Blogger
You yourself probably aren’t going to become an overnight blogging superstar. You’ll probably manage to amass a small following over time, but what you really need to do is leverage the following of other bloggers. In your industry of fashion, there are literally hundreds upon thousands of influencers to choose from. Careful selection and a good offering will likely have these social influencers on board.
This will be a key part in your success. Gone, I think are the days to get you clothing line in sought after high street and boutique shops. The exposure and subsequently money is online. A web shop is entirely controllable and scalable. Invest in your online store. One of my favourites is that of Dynasty who specialises in ball gowns, prom dress and so on.
Wearable Technology Investment – True Fashion Entrepreneurs
Something that is worthwhile researching and designing as this will potentially future proof your fashion business. Research materials that can be used that are different and that change depending on light and so on. Incorporate technology in the form of lights is another area to look at.
Future Proof Your Business By Building An Event Management Company
This is further down the line, but nonetheless important. You could say this falls under the marketing umbrella, and I would agree. Run events, cat walks, popup events, flash sales and even parties. This will expand your brands reach and awareness.
Plus Size Line
Another top tip is to develop a plus size range. This will be welcomed by many and also opens up a whole new market. There are some of the big player in the fashion industry already doing this, albeit on a small scale. There is still plenty of room for start-up fashion companies though. Definitely opt for this route at some stage in your plan.